They are gorgeous, smell amazing, come in all colours… and have the potential to make up a substantial part of the look and feel of your wedding. Whether you plan to go minimalist with pops of vibrant colour, or want flowers to feature heavily throughout your ceremony and reception, you will need the advice and expertise of a florist to help you achieve the look you are going for.
You may find some of this on their website or social media profiles, but if these details are missing, ask them how long they have been in business and how many weddings they have serviced.
This is also a good opportunity to ask to see any recent portfolios of weddings they have worked on.
Location, Location, Location
Check if your florist has worked at your ceremony or reception venues before. If they have, you can ask them to share some things that have or haven’t worked so well in previous weddings there.
If they haven’t, ask them if they are familiar with your venues and would be open to walking through with you. (You may want to check if there is a fee for them doing this with you.)
On the day
Ask your florist if they will be personally making your bouquets and other arrangements, or if they will have another florist or small team working on it.
You can also check how far in advance they will create your flower arrangements and how they will be stored until the wedding day.
This is the fun part! Check with your florist to see which flowers will be in season and which blooms will best suit your theme. Can your florist help you to build a bouquet with meaning?
If you are having an outdoor wedding in the heat of summer, or in the snow in winter, are there types of flowers that will be hardier and better able to cope with these conditions?
Can the florist think outside the square if you don’t want to rely too heavily on flowers? Can they work with you to create a brooch bouquet? Can they source long strands of ivy to wind around pillars to give that greenery look, or come up with interesting options for centrepieces or arbours?
Budgets and Payments
Check if your florist requires a minimum spend to work for you. Following discussions about your wedding needs, ask if what you want will fit into your allocated flower budget. If not, can the florist suggest alternative arrangements or flower species that might be cheaper and help you to stick to your budget?